Blog

Michigan, US, 25th June 2025, ZEX PR WIRE, As elections, governance, and civic participation increasingly move online, Alexander Michael Habighorst draws attention to the urgent need for responsible technology practices supporting democratic institutions. With professional roots in quality assurance engineering and academic training in political science and the humanities, Habighorst offers a unique perspective on how software development can either strengthen or undermine public trust.

Disinformation, data manipulation, and uneven access to technology, Habighorst says, are reshaping how citizens engage with political processes. These challenges are prompting calls for greater accountability from the teams that design and test the tools behind everything from voter registration portals to public service platforms. Habighorst, a specialist in usability standards, application testing, and project oversight, sees this intersection of tech and democracy as a defining issue of the decade.

His work in quality assurance focuses not just on whether digital tools perform correctly, but on whether they serve people transparently, ethically, and inclusively. In particular, he advocates for strong usability protocols and clear risk assessments when software plays a role in civic life, whether by delivering government services, hosting political content, or collecting personal information.

Before transitioning to the tech industry, Habighorst was active in academic and nonprofit spaces. He co-authored policy research, managed donor engagement systems, and supported operational strategy at a leading research institution. He presented his work in political science and transatlantic studies at scholarly conferences, exploring the philosophical underpinnings of governance and civic participation. Today, these insights inform his approach to software testing and system design, especially in contexts where technology is embedded in public life.

As more democratic experience becomes digitized, he notes, the pressure on tech professionals to consider long-term societal impacts has increased. Habighorst emphasizes that software teams, engineers, testers, designers, and project managers must recognize their role in shaping how people access truth, engage with institutions, and exercise their rights. When poorly tested or misaligned with public needs, technology can easily become a barrier rather than a bridge.

Habighorst supports development practices that embed ethical reflection into every phase of a digital project. For example, he encourages incorporating civic usability scenarios in QA test plans and evaluating whether certain technical decisions may inadvertently limit access for marginalized populations. Rather than treating quality assurance as a narrow technical gate, he sees it as critical for upholding public accountability.

This perspective is especially relevant as election security and trust in public institutions face mounting threats. From online voter portals to civic engagement apps, technology now mediates much of the public’s experience with democracy. If these systems fail, due to bugs, manipulation, or opacity, confidence in the democratic process can erode quickly. Habighorst argues that quality assurance professionals should actively identify these risks early and push for improvements that align with public interest.

He also brings attention to the need for cross-sector collaboration. Having worked across education, nonprofit leadership, and technical project management, Habighorst understands the value of bringing diverse perspectives into the development process. He encourages civic tech projects to include input from political scientists, ethicists, designers, and community representatives, not just engineers. Hence, the outcomes reflect a more complete understanding of how people interact with technology.

Transparency is another key area of focus. Habighorst supports adopting open-source standards, user-friendly documentation, and accessible audit trails in systems that interface with the public. These practices improve security and maintainability and allow citizens to understand better and trust the platforms they rely on.

Additionally, Habighorst sees digital literacy as an essential component of democratic engagement. His prior work in elementary education and library services has informed his belief that technology must be paired with critical learning. Even the most well-designed tools can be misused or misunderstood without public education. For this reason, he supports policies and programs promoting civic and technological literacy, especially among younger populations.

Alexander Michael Habighorst exemplifies the ethical leadership that is increasingly needed in the software industry through his continued contributions to public-interest technology projects. He brings careful attention, interdisciplinary thinking, and a deep respect for democratic values into every development and testing phase. As governments and institutions look to rebuild public trust in a digital-first era, voices like his are helping guide the way toward more transparent, inclusive, and accountable technology.

By focusing on how digital tools affect democratic engagement and access to information, Habighorst affirms that the role of software professionals now extends far beyond technical precision. It includes a shared responsibility for the civic health of the communities they serve.

To learn more visit: https://alexhabighorst.com/

Consumers are increasingly growing weary of recurring subscriptions. According to brand strategist Marjorie Jeffrey, marketers should reconsider outdated loyalty models and develop more meaningful, flexible engagement strategies.

Michigan, US, 25th June 2025, ZEX PR WIRE, Once seen as the gold standard for recurring revenue and customer retention, subscription-based offerings are now encountering resistance. In sectors ranging from streaming services to wellness memberships and SaaS platforms, customers are canceling subscriptions at rising rates and demanding more control over how they engage with brands. Jeffrey attributes this shift to economic caution and a broader behavioral trend toward personalization and value-based interaction.

Jeffrey notes that traditional loyalty programs, often centered around points accumulation or rigid tiers, no longer reflect the expectations of modern consumers. Instead, today’s customers seek utility, relevance, and a sense of belonging. Rather than signing up for one-size-fits-all memberships, they want dynamic experiences that adapt to their preferences over time. In this new context, loyalty is being redefined not by how long someone stays subscribed, but by how deeply they feel connected and recognized by a brand.

Based on her extensive experience advising mission-driven organizations through digital and market transformations, Jeffrey outlines a new approach to loyalty beyond transactions. She advocates for “earned intimacy”, the idea that brands must offer value, respect attention spans, and understand evolving consumer priorities to maintain long-term engagement.

Jeffrey observes that brands succeeding in this environment shift away from static subscription models and toward modular, opt-in ecosystems. These systems allow consumers to engage at different levels based on interest or need, often without requiring a recurring financial commitment. These models offer more agency and relevance to the end user, whether through exclusive content hubs, experience-based rewards, or personalized service enhancements.

Another key trend Jeffrey highlights is the integration of emotional and social incentives within loyalty structures. Rather than focusing solely on discounts or perks, successful programs now reward behaviors that deepen brand alignment, such as content sharing, advocacy, or participation in mission-driven campaigns. These strategies help customers feel part of something larger than a purchase cycle and align exceptionally well with Gen Z and millennial audiences who value purpose and authenticity.

In response to this shift, Jeffrey is working with leadership teams to reimagine brand architecture in ways that facilitate deeper loyalty through storytelling, design, and interaction. She notes that allegiance cannot be grafted onto a brand late in the game; it must be built into the experience from the outset. This includes designing frictionless user journeys, investing in audience research, and ensuring the brand’s narrative is coherent across all channels.

Marjorie Jeffrey also emphasizes the role of behavioral economics in designing loyalty systems. She explains that understanding psychological triggers, such as reciprocity, anticipation, or perceived progress, can help brands craft more emotionally resonant experiences. When customers feel understood, valued, and rewarded unexpectedly, they are more likely to return, not out of habit, but because they see the brand as part of their identity or routine.

The reinvention of loyalty is not limited to digital-first businesses. According to Jeffrey, even legacy retail, education, and wellness brands are forced to respond to rising customer demands for flexibility and personalization. This means moving away from passive retention models and toward interactive, story-driven experiences that evolve with the customer.

While subscription fatigue signals a breakdown in old models, Jeffrey sees it as a prime opportunity for brands to realign with their audiences. Rather than chasing retention through gimmicks or scarcity tactics, she encourages marketers to build lasting relationships by listening more, segmenting smarter, and designing programs that honor the individuality of their customers.

As loyalty shifts from obligation to invitation, brands that embrace Jeffrey’s insights will likely build stronger, more resilient communities of engaged customers. In this new era, retention is not a byproduct of commitment; it results from ongoing relevance, mutual respect, and shared purpose. Marjorie Jeffrey is helping organizations navigate this evolution through her strategic guidance and interdisciplinary lens with clarity, creativity, and authenticity.

To learn more visit: https://marjorie-jeffrey.com/

Entrepreneur’s Journey Through Hospitality Sparks Timely Conversation on Adaptability in Business and Beyond

Detroit, MI, 25th June 2025, ZEX PR WIRE, Entrepreneur Dean Hachem, recently featured in an exclusive interview titled “Lessons in Reinvention From Detroit to London,” is using his platform to raise awareness around the importance of normalising career reinvention in today’s rapidly changing world. Drawing on decades of experience across restaurant and airport food industries, Dean advocates for a mindset shift: one that sees career pivots not as setbacks, but as natural, valuable steps forward.

“We need to stop treating reinvention like failure,” Hachem said in the interview. “The most dangerous thing you can do in today’s world is stay still.”

His comments come at a time when many workers and small business owners—especially across urban hubs like London, New York, and Detroit—are navigating post-pandemic economic shifts, automation, and burnout. According to recent labour trends, over 50% of professionals under 40 have considered changing careers in the past two years, but many hesitate due to fear of judgement or financial instability.

Dean believes that cultural pressure to stick to one path is holding people back. “The smartest move I ever made wasn’t opening a restaurant or entering airports,” he said. “It was giving myself permission to start over—more than once.”

Born in Lebanon, raised in Kuwait, and educated in Michigan, Dean’s path defies linear expectations. He came to the U.S. to study engineering, but ended up opening The Sheik Restaurant in West Bloomfield, where he discovered a passion for community hospitality. Years later, he transitioned into airport food and beverage operations, managing fast-paced environments where logistics meet cultural diversity.

“The airport world moves fast. You’re serving people who don’t want to be there. It has to be efficient, predictable, but also warm,” he explained. “Once I understood that, I realised my past skills still applied—even in a totally new setting.”

Dean’s message speaks to a wider issue: the global need to reframe failure, risk, and transition in work culture. Whether it’s someone in east London changing careers after redundancy, or a student in Detroit unsure of what comes next, Dean wants people to know that change is not only survivable—it’s powerful.

“I thought about quitting more than once,” he admitted. “But every time I leaned into discomfort, I came out better prepared.”

He urges leaders and employers to encourage this mindset in their teams, and for individuals to stop seeking permission to evolve. “If you wait until you feel ready, you’ll wait forever,” he said. “You learn by doing. You grow by moving.”

Dean’s message is especially relevant in cities like London, where global influence, high costs, and entrepreneurial ambition collide. With so many industries in transition, his story challenges outdated norms around loyalty to job titles or career timelines.

“The best business decision I ever made wasn’t choosing a product,” he said. “It was choosing to keep learning—even when I didn’t know where it would lead.”

Call to Action:

Dean encourages anyone facing career uncertainty or major life changes to take the first small step—whether it’s asking questions, seeking mentors, or reflecting on transferable skills. You don’t need to follow his path, but you can adopt his mindset: reinvention is a tool, not a failure.

About Dean Hachem

Dean Hachem is a Detroit-based entrepreneur with roots in Lebanon and Kuwait. He studied engineering at the University of Michigan before launching The Sheik Restaurant in West Bloomfield. He later spent over two decades in the airport food and beverage sector, managing operations at scale while mentoring others through career transitions. Today, Dean continues to advocate for adaptability, self-reflection, and the power of starting over.

To read the full interview, click here.

Indiana, US, 25th June 2025, ZEX PR WIRE, In a sport where precision, speed, and split-second decisions often dictate success, Coach Jeff Rothbard is proving that the foundation of great tennis isn’t just in the hands—it’s in the feet. Drawing from over three decades of leadership in both business and sport, Rothbard has created a dynamic tennis coaching philosophy rooted in what he calls “positive footwork” – a method that blends physical intensity with mental clarity to create well-rounded, confident athletes.

Jeff Rothbard, widely known as Coach Jeff, has quickly earned a reputation as a sought-after tennis coach in Carmel, Indiana, Charleston, South Carolina, and now the North Shore of Chicago, IL. Whether he’s coaching young beginners or competitive adult players, his holistic, high-energy approach resonates with students and parents alike. At the core of Rothbard’s training system is the idea that success on the court begins long before a player hits the ball.

“Your footwork is a reflection of your mindset,” says Rothbard. “Move with purpose, and your shots will follow. Think positively, and your feet will respond.”

Rothbard’s tennis philosophy is structured around intentional movement, strategic mindset shifts, and personalized attention. He combines traditional drills with modern psychology, teaching students how to stay grounded, self-aware, and calm under pressure. His now-famous “Bounce-Swing” cue teaches players to prepare in rhythm with the ball, minimizing late responses and maximizing shot execution. Yet it’s the mental approach, his students say, that truly sets him apart.

MINDSET MATTERS: MENTAL FITNESS IS PHYSICAL FITNESS

Coach Jeff often reminds his students that their attitude and effort are two things entirely within their control. His simple yet effective mantra, “Great Attitude + Great Effort = Great Results,” echoes through each session, embedding mental resilience into every player he trains. Whether it’s overcoming nerves before a match or bouncing back from a tough point, Rothbard teaches athletes to develop positive self-talk and stay focused on what comes next.

“Tennis is emotional. It exposes your fears and your focus,” he explains. “The way you speak to yourself mid-match can determine your outcome as much as your serve.”

To reinforce this, Rothbard incorporates between-point routines that help players reset, breathe, and re-center. He coaches students to implement the “10-Second Rule”: five seconds to emotionally respond to a point, and five seconds to get mentally ready for the next.

MOVEMENT WITH INTENTION: THE SCIENCE OF POSITIVE FOOTWORK

Beyond mental training, Rothbard emphasizes technical excellence through consistent, focused movement. One of his core coaching principles is the power of a “wide base” and split-step readiness. Players are trained to stay balanced and agile, always moving into the ball rather than waiting for it. According to Rothbard, “If your feet are late, everything else will be too.”

He places a strong emphasis on:

• Intensity in footwork: Short, sharp movements that maintain momentum and energy.
  
• Intent with every shot: Knowing where you’re hitting, and why.
  
• Controlled breathing: To anchor the mind and reduce panic in high-pressure moments.
  
• Load and transfer mechanics: Teaching players how to shift weight through their back leg into the shot for maximum control.
  

This holistic view of footwork as a physical and cognitive tool gives his athletes a clear edge. Rather than simply drilling repetition, Rothbard helps players feel the flow and control of each point.

FROM BOARDROOM TO BASELINE: A STRATEGIST AT HEART

Before devoting himself full-time to coaching, Jeff Rothbard spent over 30 years in high-level sales and real estate development, including founding and growing SilverCreek Properties, a commercial firm that at its peak owned 60 properties across 18 states. His experience leading teams, managing multimillion-dollar projects, and navigating complex negotiations now fuels his ability to coach with clarity, efficiency, and motivation.

“Business taught me how to communicate clearly and read people quickly,” he says. “In tennis, that means understanding what a student needs—technically and emotionally—from the moment they step on the court.”

This blend of business acumen and coaching passion has helped Rothbard build a thriving reputation. Students praise his no-nonsense teaching style and ability to deliver constructive feedback with empathy.

TRAINING THE NEXT GENERATION

Coach Jeff’s impact is already extending beyond private lessons. He works with junior players on competitive tracks, adult leagues, and high-performance clinics. His goal? To cultivate confidence, discipline, and character through sport.

In addition to coaching, Rothbard is in the early stages of writing a book on his coaching methods—a roadmap for athletes, parents, and aspiring coaches alike. It’s expected to expand on the guiding principles of positive footwork and mental mastery, filled with anecdotes, drills, and life lessons drawn from decades on the court and in business.

As a member of RSPA (Racquet Sports Professional Association), training and being USTA Safe Play approved, Coach Jeff is constantly learning new ways to help his students on and off the court. 

A COMMUNITY COACH, A PERSONAL MISSION

Even outside the tennis world, Rothbard has long been a believer in giving back. Over the years, he has supported charitable causes such as the Riley Children’s Hospital through events like the Indiana Dance Marathon. His philosophy of service runs deep: coaching is not just about sport, but about shaping future leaders.

As Rothbard looks ahead, he’s focused on deepening his roots in the community and helping players unlock not just their athletic potential, but their personal best.

“Tennis is a metaphor for life,” he says. “You prepare, you compete, you adjust. But above all, you keep moving forward. That’s what positive footwork is really about.”

COACH JEFF & BASELINE TENNIS ACADEMY

At Baseline Tennis Academy, we offer a variety of tennis programs tailored to meet the needs of players of all ages and skill levels. Our adult tennis lessons are carefully crafted to enhance technique, improve strategy, and boost fitness. Whether you’re stepping onto the court for the first time or aiming to refine your competitive edge, our expert coaches provide both private sessions and group clinics, helping adults gain confidence and skill in a supportive environment.

For junior players, Baseline Tennis Academy creates a safe and nurturing space where young athletes can thrive. Our junior tennis lessons focus on building solid technical foundations, understanding  the match play strategies, and developing mental toughness. We believe in cultivating not only athletic talent but also sportsmanship, discipline, and a love for the game.

In addition to standard programs, we offer personalized tennis lessons designed specifically for each individual’s style, goals, and current skill level. Whether the focus is on technical precision, improving fitness, or strategic match play, our customized sessions ensure that each player gets the most out of their time on the court.

ABOUT COACH JEFF

Jeff Rothbard is a tennis coach and former real estate executive. With over 30 years of experience in business and coaching, he currently teaches athletes of all ages and skill levels across Indiana, South Carolina, and Illinois. He is known for his dynamic, mentally focused approach to tennis instruction and is developing a coaching book to share his philosophy more broadly. For coaching inquiries or more information, contact Jeff at jeff.rothbard@gmail.com.

Media Contact:
Jeff Rothbard
Phone: 317.721.3390

Website: www.baseline-tennis.net

Boutique-Inspired Designs and Premium Craftsmanship Now Available for Sophisticated Homeowners Across the Tri-State Area

New York, NY, 25th June 2025, ZEX PR WIRE, Empire Closets, a leading name in bespoke storage craftsmanship, proudly announces the launch of its expanded portfolio: a full-home line of luxury storage solutions designed exclusively for high-end residences in New York City and the surrounding Tri-State area. This comprehensive offering includes elegant custom closets, refined home offices, stylish laundry rooms, and space-saving modern wall beds—all executed with the company’s signature blend of premium materials and tailored aesthetics.

“Our goal is to turn everyday storage into a luxury experience that feels custom, cohesive, and completely personal.”

– Representative from Empire Clo

With more homeowners investing in elevated living spaces, Empire Closets is setting a new standard for functional luxury. The new collection draws inspiration from boutique fashion houses, modern architecture, and personalized lifestyle needs, making every storage solution feel like an integrated design feature—not just a utility.

“Closets today are more than places to store things—they’re lifestyle statements,” says a representative at Empire Closets. “Our expanded line is about meeting that demand with sophistication, cohesion, and custom precision.”

Empire Closets’ new range extends far beyond the traditional walk-in or reach-in closet. Homeowners can now enjoy custom-designed home offices that double as executive sanctuaries, low-profile Murphy beds that seamlessly integrate into guest suites, and laundry rooms that bring polish and efficiency into daily routines. Each space is thoughtfully planned and fabricated in-house to reflect the homeowner’s unique style while maximizing usability.

Empire Closets works with top-quality finishes, including high-gloss lacquer, Italian wood veneers, glass accents, and bespoke hardware. Their in-house designers collaborate closely with clients, delivering storage systems that complement architectural styles from penthouses and brownstones to suburban estates and new construction builds.

This launch represents Empire Closets’ commitment to a seamless, full-home approach, where form and function are in perfect harmony. By coordinating designs across all storage spaces within the home, the brand ensures every detail is intentional—from the flow of finishes and fixtures to the personalized organizational features in each room.

The company also offers advanced 3D renderings, end-to-end project management, and white-glove installation services, making the design journey effortless for clients seeking excellence in every corner of their home.

About Empire Closets

Empire Closets is a New York City-based custom storage company specializing in high-end closet systems, home offices, laundry rooms, and built-in wall beds. With a passion for craftsmanship and a commitment to tailored design, the team creates elegant, functional spaces that reflect each client’s lifestyle and home. From concept to installation, Empire Closets delivers boutique-level service with exceptional results.

Contact Information

Website: https://empireclosets.com/

Location: 14-14 Brunswick Ave, Queens, NY 11691

Phone: 718.712.4244

RV Advisory Group Streamlines Bookkeeping for Australian Businesses 

• End-to-end bookkeeping and outsourced support for small and growing businesses
  

• ATO-compliant solutions designed to reduce stress and improve operational clarity
  

• Serving clients across Australia with personalised financial care
  

Wollert, VIC, 24th June 2025, ZEX PR WIRE, Managing business finances can often be overwhelming, especially for small and medium-sized enterprises juggling multiple responsibilities. RV Advisory Group Pty Ltd, a trusted bookkeeping firm located in Wollert, is helping ease that burden by offering outsourced bookkeeping services designed to bring structure, clarity, and compliance to business operations across Melbourne. 

“Our mission is to take the pressure off business owners when it comes to managing the numbers,” said Reetika Gupta, Registered Tax Agent at RV Advisory Group. “We offer reliable support that allows them to make informed decisions, meet compliance requirements, and focus on what they do best—running their business.”

The firm provides a comprehensive range of services that go far beyond standard bookkeeping. These include financial record keeping, payroll processing, bill and invoice management, budgeting and forecasting, and tax preparation and filing. Every solution is designed with the client’s specific business model in mind, making the services flexible, scalable, and easy to integrate into day-to-day operations. 

Backed by a team that values precision and confidentiality, RV Advisory Group ensures that each client’s financial records are maintained with accuracy and fully aligned with ATO standards. This proactive approach not only reduces the risk of errors and penalties but also enhances business planning through clearer visibility into cash flow, income, and expenses.

The firm is proficient in using leading accounting platforms like Xero and MYOB, ensuring seamless digital bookkeeping and efficient collaboration with clients.

“Our clients trust us not just for the numbers, but for the peace of mind that comes with knowing everything is done right and on time,” added Reetika. “We work as an extension of their team, offering insights and consistency they can count on.”

What sets RV Advisory Group apart is its ability to blend professional expertise with personalised service. Whether it’s a startup in need of foundational financial tracking or a growing business looking to outsource their entire back office function, the firm delivers services that are rooted in practical solutions and long-term value.

For businesses seeking dependable bookkeeping support without the overhead of managing it in-house, RV Advisory Group remains a go-to partner in Melbourne. To learn more or to schedule a consultation, visit www.rvag.com.au or contact the team directly.

• Eco-conscious 100% pure cotton bedsheets are now available across Australia

• Hypoallergenic, skin-friendly bedding options are ideal for sensitive skin and families

• Thoughtful craftsmanship that blends comfort, durability, and social impact

Melbourne, VIC, 24th June 2025, ZEX PR WIRE, Cotton Snug, an online bedding brand founded by Reetika Gupta, announces the launch of its thoughtfully crafted bedsheet collections, available for purchase across Australia. Known for its commitment to natural materials, customer comfort, and ethical manufacturing, Cotton Snug provides a wide selection of 100% pure cotton bedsheets designed for long-lasting comfort and functionality.

“Our goal with Cotton Snug is to provide more than just a product—we offer families comfort, peace of mind, and the assurance that their choices are making a positive difference,” said Reetika Gupta, Co-founder of Cotton Snug.

With fitted bed sheets in floral, geometric, and nature-inspired prints, the collections include options for all standard Australian sizes: single, king single, double, queen, king, and super king. All Cotton Snug products are free from synthetic blends and chemical finishes, making them ideal for those managing eczema, allergies, or skin sensitivities.

Cotton Snug Bedsheet Collections

Cotton Snug offers a versatile and thoughtfully curated product range designed to suit diverse preferences and bedding needs:

• Snug Elite – Premium Cotton Fitted Bedsheets

• Snug Solid – Plain Cotton Bedsheets

• Snug Ease Collection – Available in:
  • King Single Bedsheets

  • Single Bedsheets

  • Double Bedsheets

  • Queen Bedsheets

  • King Bedsheets

  • Super King Bedsheets

Each product is made with premium natural cotton and designed for comfort, functionality, and long-lasting quality.

The brand’s manufacturing process reflects a dual focus on quality and conscience. Cotton Snug’s sheets are crafted for comfort and convenience, featuring breathable fabric and easy machine washability. Designed with deep pockets and full elastic edging, they provide a snug, secure fit on any mattress. Equally important is the brand’s commitment to sustainability and community empowerment supporting women through fair wages and ethical employment.

“Each bedsheet from Cotton Snug carries the essence of responsible production and everyday luxury. We believe in slow living and lasting comfort,” Reetika Gupta added.

Cotton Snug’s online store simplifies the shopping experience for Australians seeking high-quality, eco-friendly bedding. With fast shipping, free returns and exchanges, and a satisfaction guarantee, the brand makes conscious comfort more accessible than ever.

For more information, visit www.cottonsnug.com.au
Email: info@cottonsnug.com.au
Phone: 0435 993 275
Available: Online across Australia
Free Returns & Exchanges | Free Shipping on Orders Over $150

Tazwin Sports – Online Cricket Store Relocates to Tarneit, Melbourne

• Tazwin Sports has moved its store operations from Derrimut to Tarneit, VIC
  

• The store supplies a wide range of cricket equipment for players of all levels
  

• Products include cricket bats, protective gear, accessories, and team bundles

Tarneitt, VIC, 24th June 2025, ZEX PR WIRE, Tazwin Sports, an online store specialising in cricket equipment, has announced the relocation of its physical storefront from Derrimut to Tarneit, Melbourne. The business continues to operate its online store while making its new location accessible to customers from the surrounding suburbs.

Tazwin Sports operates as both an online and physical store. While most orders are placed through the website, customers can also visit the cricket store at the Tarneit location.

“We supply a variety of cricket bats, gloves, leg guards, and other standard cricket gear from well-established brands,” said Sandeep Kaur, owner of Tazwin Sports. “Our product range supports both beginners and experienced players.”

Custom cricket bats are available and can be tailored to individual specifications. Customers may consult with the team to select appropriate weight, balance, and handle type based on playing style.

The product line includes:

• Cricket bats, including custom-made options
  

• Batting gloves
  

• Leg guards and batting pads
  

• Kit bags
  

• Wicket-keeping gear
  

• Full cricket kit bundles
  

• Helmets, arm guards, and thigh pads
  

• Bat mallets, autograph bats, and other accessories

Tazwin Sports carries products from major manufacturers such as TAZWIN (Test-opener, Cyclone, Hurricane, Pisces, Aquarius), DSC (Krunch, Intense, Condor, Player Edition, Belter), SS TON, Gray Nicolls, MRF, and Kookaburra.

Customer support is available Monday to Friday to assist with product inquiries, orders, and appointments.

With its relocation, Tazwin Sports continues to provide access to standard cricket equipment through online ordering and delivery, along with in-person availability at its new Tarneit base.

Store Location: Tarneit – VIC 3029
Email: info@tazwinsports.com.au
Phone: +61 466 666 430
Name of Press Contact: Sandeep Kaur

• Focus on patient-centered care under the Canadian Dental Care Plan (CDCP)
  

• Emergency dental services and comprehensive treatments are available under one roof
  

• Team-led approach to accessible, evidence-based dental care in Brampton
  

Brampton,ON, 24th June 2025, ZEX PR WIRE, Truecare Dentistry, located at 5 Montpelier St Unit A104, Brampton, continues to strengthen its commitment to accessible oral healthcare by focusing on services covered under the Canadian Dental Care Plan (CDCP). We welcome patients of all ages, offering a broad range of services backed by modern equipment, digital diagnostics, and a compassionate dental team led by Dr. Sandeep Hooda.

“We believe everyone deserves quality dental care without the stress of financial strain,” said Dr. Sandeep Hooda, Dentist. “By focusing on CDCP and other insurance-covered services, we ensure our patients receive comprehensive treatment with a strong emphasis on comfort and transparency.”

We offer extended healthcare services that support overall well-being, reflecting an integrated approach to dentistry. The team combines international clinical standards with a local, patient-focused mindset to ensure every visit is welcoming, efficient, and effective. Emergency dental care is available for urgent issues like toothaches, broken teeth, and other time-sensitive conditions.

A full range of general and cosmetic dental services is available, including:

• Teeth Cleaning
  

• X-Rays
  

• Dental Veneers
  

• Pit & Fissure Sealant
  

• Tooth Coloured Fillings
  

• Teeth Whitening
  

• Root Canal Treatment
  

• Invisalign & Braces

“We’ve created an environment where comfort, clarity, and quality care go hand-in-hand,” added a team representative. “Our focus is always on what’s best for the patient, whether that means a same-day emergency appointment or long-term care planning through CDCP.”

Truecare Dentistry invites new patients and families to experience care that is modern, compassionate, and accessible. With short-notice appointments, digital X-rays, and a convenient Brampton location, the clinic remains a trusted choice for those seeking reliable dental support across all age groups.

Truecare Dentistry
Phone: 905 455 7771

Toms River, NJ, 24th June 2025, ZEX PR WIRE, Judah Spinner, Founder and Chief Investment Officer of BlackBird Financial LP, has disclosed a significant stake in Natural Alternatives International, Inc. (NASDAQ: NAII), and is calling on the company’s leadership to stop destroying shareholder value and start acting like fiduciaries.

“NAII sits on over $80 million in tangible equity, yet year after year, management has failed to deliver anything remotely resembling an acceptable return for shareholders,” Spinner said. “Instead of aggressively returning capital to shareholders, management has spent years retaining and redeploying shareholder funds to expand a low-margin, commodity-type operation, including the ill-advised purchase of a new facility. The result? The stock trades at just a quarter of book value. That’s not good stewardship—that’s a textbook case of shareholder neglect.”

Spinner, known for his Graham-and-Dodd investment approach and no-nonsense style, said BlackBird Financial is pushing for major changes, including the possibility of a full-scale liquidation.

“When a company consistently fails to earn an acceptable return on capital, the free market is signaling that the resources tied up in that business could be far better deployed elsewhere. It’s time for NAI to start winding things down. Redeploy the capital. Return it to shareholders. That’s how capitalism is supposed to work.”

Strategic Realignment: Shrink to Unlock Value

Based in Carlsbad, California, Natural Alternatives International operates manufacturing facilities across the U.S., Switzerland, and Japan. Spinner says the company is sitting on valuable real estate and underutilized assets that could—and should—be monetized.

• Monetize Underutilized Assets: The company’s Carlsbad and Vista facilities are worth north of $30 million combined. They should be sold to unlock capital that is currently underutilized and generating suboptimal returns for shareholders.

• Improve Profitability or Exit the Business: If management cannot chart a credible path to materially higher returns on capital, the only responsible course is to pursue an full-scale, orderly, liquidation and return the proceeds to shareholders. Continuing to operate without generating acceptable returns would constitute a fundamental breach of the board’s fiduciary duty.

“It’s time to start acting like true stewards of shareholder capital,” Spinner said. “Continuing to operate a business that fails to generate acceptable returns is a disservice to the very people you’re entrusted to serve. If management and the board intend to honor their fiduciary duty, the path forward is clear: liquidate the assets and return the capital to shareholders” Spinner said. 

Board Refresh and Shareholder Representation

BlackBird Financial intends to nominate independent directors with relevant experience to NAII’s board. These nominees will support a comprehensive review of operations and explore all strategic alternatives—including liquidation—if that’s what delivers the best outcome for shareholders.

“We’re not looking for a fight. We’re looking for accountability,” Spinner added. “This board needs to start living up to their obligations. We will work constructively with management—but we won’t sit back while shareholder’s capital is squandered.”

Next Steps and SEC Disclosure

If Spinner’s stake crosses the 5% threshold, BlackBird Financial LP will file a Schedule 13D with the Securities and Exchange Commission to outline its strategic intentions in greater detail.

About Judah Spinner and BlackBird Financial LP

Judah Spinner is the Founder and Chief Investment Officer of BlackBird Financial LP, a value-oriented hedge fund based in Toms River, New Jersey. Under his leadership, BlackBird has delivered exceptional returns, with year-to-date performance in 2025 exceeding 35%, dramatically outperforming the S&P 500’s 3%. 

Spinner is a Chartered Financial Analyst (CFA), having passed all three levels on his first attempt—a distinction earned by only a small percentage of candidates. He also holds the Financial Modeling & Valuation Analyst (FMVA) certification.

Spinner’s life reflects both discipline and adventure. He earned his FAA private pilot license in just 30 days and named his firm after the SR-71 Blackbird, the legendary reconnaissance jet. A passionate traveler and car enthusiast, he has visited all 50 U.S. states and collects both exotic and classic automobiles.

Beyond finance, Spinner is deeply committed to charitable and community work. He supports a wide range of organizations, including Yeshiva Day School of Las Vegas, Las Vegas Community Kollel, American Friends of Lubavitch in Washington D.C., YJP Las Vegas, RCCS, Yeshiva Heichal Hatalmud, among others. He also serves as a mentor with Big Brother Big Sister.

About Natural Alternatives International, Inc.

Founded in 1980, Natural Alternatives International, Inc. (NAI) is a contract manufacturer of premium nutritional supplements with operations in North America, Europe, and Asia. The company partners with globally recognized health brands to produce science-backed vitamins, minerals, and performance supplements in GMP-certified facilities.