- “Anthem for the Future” celebrates a decade of leadership and culture, while a wider collaboration tests whether music can make workplace learning something employees experience rather than something they are simply told.
Manila, Philippines, August 18, 2026, ZEX PR WIRE — Genfinity is marking its 10th anniversary with an original song, “Anthem for the Future,” written to capture the story, spirit and values that have shaped the company over the past decade.
The song was created for Genfinity founders Jeff Williams and Atty. Michelle Duenas in partnership with MusoLingo. It celebrates the milestone along with the leadership and sense of purpose that carried Genfinity from its early days to the company it is today.
It is also one part of a wider collaboration between Genfinity and MusoLingo, which is testing a different approach to workplace learning: using music to turn information into an experience people can feel, remember and put to use. Early testing of Genfinity staff after the program has shown that the method can deliver measurable positive outcomes.
At the center of the 10th Anniversary song is the story of Jeff and Michelle, two leaders whose plans for the company have always gone beyond business performance. Over ten years they built a culture where people understand what Genfinity stands for and why their work matters. The song gives that story an emotional voice.
“Ten years is an incredible milestone, and hearing our journey captured in a song was something I wasn’t prepared for,” said Jeff Williams, Co-Founder and CEO of Genfinity. “It brought back the passion that started all of this, but it also reminded me that Genfinity belongs to the people who helped build it. What makes the wider work with MusoLingo so exciting is seeing that idea extend into how our people learn. When you create an experience people connect with emotionally, and then see real improvements in their skills, it reinforces our belief that investing in our people is fundamental to what we do.”
For Michelle, the song says something conventional corporate messaging often misses: the connection between a company’s purpose, its people and the culture they build together.
“What makes the song so special is that you don’t just hear the story of Genfinity, you feel it,” said Atty. Michelle Duenas, Co-Founder and Chief Strategy Officer of Genfinity. “Our values aren’t simply words we want people to remember. They are something we want people to experience and carry with them, even beyond their stay with us in Genfinity.
“That is also what makes the learning results so interesting to us. We want our people not only to know more, but to have the confidence and capability to put that knowledge into practice. Seeing that development reflected in the post-testing gives us an early indication of what can happen when learning becomes more engaging, memorable and relevant to the real situations our people face.”
From Communicating Values to Measurable Learning
The anniversary project sits within a broader collaboration that looks at how music and experience can improve staff learning across areas that include English proficiency, data privacy and cybersecurity. Instead of relying on slides and standard training, the approach uses music to make information memorable and participatory.
Now it is being measured. Genfinity staff were tested before and after taking part in MusoLingo learning, so both companies could see whether stronger engagement translates into better workplace capability. One participant’s communication effectiveness score rose from 47 to 83 within a few weeks, moving from Foundation to Professional level on the Global Clarity Certification Scale.
For MusoLingo CEO Nicole Salisbury, that result is the point. “One team member’s score has moved from 47 to 83 on the Global Clarity Certification framework,” she said. “In practical terms, that’s the difference between a staff member who struggles to handle complex client interactions on their own, and one you can trust in high-stakes conversations. Engagement on its own isn’t enough. We want to know whether people are actually learning, whether they retain it, and whether it changes what they can do at work. Companies spend enormous amounts of time defining their values and building training, but so much of it still ends up as words on a screen. Music gives us another way in, and the post-testing shows the experience becomes knowledge people can use.”
More Than an Anniversary Song
The collaboration points to a new use for music at work: not entertainment, but a medium for learning, culture and shared experience. For the anniversary, that meant turning a decade of challenges, relationships and achievements into a piece of music the whole team could share. The wider work raises a question for any organization: what changes when employees experience information instead of just receiving it? MusoLingo’s answer is to pair that experience with before-and-after testing and measure the difference.
“Anthem for the Future” looks back on Genfinity’s first ten years, but its message is about what comes next: recognizing the leadership of Jeff and Michelle, celebrating the people who built the company with them, and reinforcing the values that will carry it into the next decade.
The Genfinity 10th anniversary song, “Anthem for the Future,” can be heard on YouTube: https://youtu.be/rp0zfgBhPL0
About Genfinity
Genfinity helps companies and individuals take advantage of the opportunities in the Philippine BPM support industry, acting as operationally focused support on the ground. Whether you’re looking to establish operations within the Philippines, identify the right BPM provider, enhance existing processes, explore opportunities supporting the Philippine digital transformation or need training resources to prepare the Philippines vast Allied Health, Banking and Finance, Legal, Technical or overall Customer Service oriented talent pool, our 20+ years of experience, partnerships and pioneering involvement in the industry are here to ensure your success.
About MusoLingo
MusoLingo uses the emotional and mnemonic power of music to create new ways for people to learn, connect and engage with ideas and knowledge. Its work with organizations explores how music can turn brand values, culture and workplace learning from information presented in two dimensions into experiences that are felt, remembered and applied.
